Exposure in the Media | Advantages of Epicents Chain Concept

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Exposure through ChainRelations


One of the major advantages of ChainRelations is the broad exposure of the PR activity. The idea behind ChainRelations is not to just aim the PR work at either national or local media. It is aimed at both, thereby realising the chain’s potential for the best possible media exposure.


ChainRelations provides the following advantages:


• National stories are recycled in local media

• Specific editing and strong relations ensure a large hit rate at certain editorial offices – also locally

• Large commercial return as each individual mention is linked to the local outlet

• Large total return for a small amount of resources


Contact Epicent to book a presentation where we can inspire you by demonstrating a number of good cases and examples.