Competencies - Extensive Experience in PR | Epicent Public Relations A/S

  Aarhus ∙ Copenhagen

(+45) 70 20 89 00




At Epicent we excel at journalistic work as well as creating good relations with the media. We have a vast amount of experience within the field of public relations including corporate stories, product PR, trend stories, media exposure in connection with events, communication consultancy and crisis communication.


We help with everything from compiling general communication plans and strategies to the practical execution of all of the following subjacent actions: prior research, production of press material (this includes interviews, journalism and photos), media distribution as well as regular media monitoring.


It is often necessary to conduct an extensive amount of preliminary work in order to ensure the best possible result in each individual piece of work. This applies regardless of whether you are engaged in proactive or reactive PR work. We ask the essential questions and find the answers through interviews as well as collecting and analysing statistics and other material. We also make sure to identify and contact third-party sources such as industry associations and experts when relevant.


Based on the client’s objectives and our research, we ensure to angle the company’s communication in the best possible way.


When the preceding work in terms of research, interviews and a text angle are all set, we compile professional text material and photo material in one collective press kit for the editorial departments at various media outlets.


Based on completed interviews and other research work, we attend to the journalistic work in terms of text production. News stories are written in a detailed manner making them as attractive as possible for the media. With a view to have as broad an appeal as we can, thereby achieving optimum media exposure, topical cases and corporate stories use news hooks or tendencies as a starting point.


We are experts at gaining media exposure for our clients by writing comprehensive stories that include topical statistical material as well as third-party sources such as organisations, researchers and other expert sources.


Our photographers ensure that you receive relevant photo material that supports the text, regardless of whether you need profile photos, product photos or environmental photos.


We place great emphasis on qualitative, personal distribution to journalists and editors at the various editorial offices. In connection with the distribution of press material as well as the subsequent follow-up conversations, all relevant media outlets are contacted by telephone before emails containing the full press kit are sent. We have a strong network and a good working relationship with many Danish news agencies, trade journals, mass media as well as local and regional media.


Our database contains contact information of thousands of journalists. Once the stories are sent out and published by the primary media outlets, they are then issued automatically through our online distribution system to hundreds of editorial offices.


Please contact us to learn more or arrange a meeting where we can discuss your specific possibilities and needs.